People
visit portal destinations for reliable - and comprehensive -
news and information. News-portal users, in this time of rapid global
change, want more than the day’s headlines; they want related stories
that can help them put news in context. Information-portal users,
with little time, but vast resources to consider, want to find and
navigate relevant information quickly. If they can’t find it they
will move on.
LinkSpace® is an easy-to-use
navigation tool for news and information portals. It allows you to
offer links to related information with every page in your portal.
Faster access to richer information increases audience satisfaction
with your portal.
Hurdle the Hierarchy
Most portals are organized with broad hierarchical
categories that help users to quickly navigate to the information they
need. Unfortunately, this ease of navigation from general categories
to specific categories can sometimes lead users down the wrong path,
inadvertently excluding important resources
LinkSpace®® allows users to hurdle the hierarchy
and follow alternate paths to information. By linking related
information and presenting those relationships in context, you can
create multi-dimensional navigation paths not only up and down the
hierarchy but across it.
Leverage Your Portal Content
You have a rich collection of news and information
in your archives; the trick is organizing and presenting it to
visitors in a meaningful way. Every item competes for placement on a
portal’s home page. As the volume of information grows, users have to
dig deeper and deeper for complete information.
LinkSpace™ allows you to increase awareness of your
portal content by offering related links on every page. You can link
relevant, pre-searched information - archived stories, background
information, op-ed pieces, related Web sites and more - and make any
page a touch point that is linked to related information deep in your
portal.
LinkSurf™
People love to browse information. When you offer
relevant links, in context, you lead users along a self guided path of
discovery. When a user reaches a dead end in that path of discovery
they stop or pick up a search engine, leaving your portal behind.
LinkSpace® allows you to offer readers the next page
at every step. We call it LinkSurfing®. LinkSpace’s Found Engine®
offers links to related content with such clear context that a user
can quickly sort and select related information that is important to
them. Faster navigation to important information provides a more
satisfying reader experience.
Added Value = Added Users
Your users are bombarded with news and information
daily. Yet this information is often delivered in piecemeal fashion,
from numerous sources, at different times, in varying levels of
detail. By offering paths to a complete collection of resources , you
gain instant credibility and positive word of mouth, encouraging
regular site visits.
LinkSpace® can help you become a vital part of your
users’ daily Web experience: a virtual extension of their household or
organization.
It’s
Easy
LinkSpace™ products are easy to administer and use.
Web editors and content creators use Tag and Connect™ and the
Enterprise Found Engine™ to relate pages in your portal. When a
portal page is requested, the Enterprise Found Engine provides a
“Related Links” frame, to be embedded in the page, which offers
related content in context.
You’re always in complete control of which
information reaches which audience. And you can easily manage
publishing privileges and user accounts from a central control panel.
It’s Different
Even if you already have related links among your
content the LinkSpace® portal solution is different. The Found
Engine® allows you to manage the links separately from the content.
That means you can customize the presentation of related content based
on user profiles giving premium customers or archive subscribers a
higher level of service. It also means you can perform link checking
and maintenance without editing content.
Enhance your Portal’s Value
Trying to increase portal user satisfaction?
LinkSpace® lets you leverage your resources and create maximum
awareness of your portal’s rich content.
- Organize content to improve navigation and
increase awareness of in-depth resources
- Increase the value of every page by turning it
into a touch point
- Present targeted information to key customers
through your existing portal
- Relate content in context to help users sort
and select what is important to them
- Deliver depth of information where and when a
reader is engaged
