Product
catalogues. Sales presentations. Third-party product reviews.
Competitive intelligence. With so much information, from so many
sources, stored in so many places, it’s become almost impossible to
share complete information across a marketing organization. It’s even
more difficult to break out of the promotional clutter and get your
prospects’ attention.
LinkSpace® is an easy-to-use information-sharing
tool for sales and marketing professionals. It allows you to link
information — across formats and platforms — and share it within and
outside of your company.
Share Critical Marketing Intelligence
Department-wide
Most marketing organizations don’t lack information;
they lack information sharing. In addition to online product
catalogues, corporate collateral, competitive intelligence and other
top-level information, companies often have extensive information on
scores of prospects, stored in various databases, corporate networks,
and individual notebooks.
Great information, but worthless if it can’t be
easily accessed and shared by everyone who touches the prospect. How
can a flat-out marketing group organize related information and
maximize its value? LinkSpace pulls it all together.
LinkSpace allows you to link all of the relevant
information - background, e-mail and other correspondence, proposals,
Web sites and more - and share it through a common touch point, such
as your product catalogue or a customer's Web site.
Expensive
images and media files will be re-used to create richer sales
presentations when they are linked - where they can be found - to
corresponding products in your catalogue. These links will only
be visible to authorized users in your sales force so salespeople
can even share red flags, hot buttons, and real-time intelligence -
information that otherwise might stay in their heads.
No more scrambling for missing information or
embarrassing knowledge gaps. Salespeople can have informed discussions
with prospects. New salespeople are immediately up-to-speed
with
relevant information on key accounts.
Place Your Marketing Message in front of Critical
Audiences
Your prospects are bombarded by marketing pitches
daily. Smart companies are abandoning scattershot ad campaigns and
placing targeted messages where their best prospects are most likely
to see - and act upon - them.
LinkSpace allows you to deliver highly targeted
messages throughout the Web, at the touch points your audience visits
most.
Shorten the sales cycle
by
pre-searching and linking industry resources - comparing and
contrasting your products – and overcoming potential objections. Help
key buyers reach the right decision faster with greater confidence.
Enrich your relationships with customers, prospects,
trade associations and other key audiences, making them a virtual part
of your organization. Develop an ongoing dialogue with your best
prospects. Respond to emerging news in real time — in the medium
your audience uses most. LinkSpace makes it possible.
Tailor your Message
LinkSpace allows you to segment internal and
external audiences and deliver a tailored message to each. Inform and
mobilize your sales and marketing team and influence your external
audiences as they browse the news
and information resources. Develop highly
targeted links for
- Corporate marketing staff
- Field offices
- Remote sales force
- Affiliates
- Trade associations
- Current customers
- Prospects
and other audiences.
It’s Easy
LinkSpace® is easy to administer and use.
The program works seamlessly with Microsoft Office® and Internet
Explorer. Just distribute a simple browser plug-in to external users
and create accounts for them.
You’re always in complete control of which
information reaches which audience. And you can easily manage
publishing privileges and user accounts from a central control panel.
Supercharge your Marketing Effort
Trying to do more with less? LinkSpace®
lets you leverage your resources and create maximum awareness - inside
and outside your organization.
-
Create
a new channel. Influence your most important customers -
throughout the web.
-
Shorten
the sales cycle.
-
Increase the value of your products page (portal) with targeted
links.
- Avoid embarrassing information gaps.
- Enhance product awareness while reducing use of
expensive collateral materials.
-
Deliver
business intelligence to sales team members - where and when they
need it.
-
Respond quickly to news and capitalize on emerging opportunities.
